Writing can inspire, inform, educate and/or entertain. Writing is a gift and you as the writer can transform lives, but is your writing a business?
Do you enjoy writing for fun, as a hobby, or do you aspire to build, grow, and thrive from the fruit of your labor?
If you want the latter, then it is you understand the value of performing the steps needed to scale your writing. After all writing touches virtually every aspect of our lives.