A Kingdom-driven creative entrepreneur is one who purposefully aligns his or her creativity with God's Kingdom. Once the commitment to fulfill your assignment is accepted it is up to YOU to do the work! And, in spite of all the marketing strategies that promise a quick and easy path to success, in reality, there are no shortcuts! Maybe you can write a book in 20 minutes, a weekend, or seven days, but I guarantee you that book is full of grammatical, spelling, punctuation, and only God knows what other type of errors. I'm just saying, if you are a KINGDOM-driven entrepreneur, small and consistent is what creates fruitful and long lasting success. Zechariah 4:10 says,
Do not despise these small beginnings, for the Lord rejoices to see the work begin, to see the plumb line in Zerubbabel’s hand.
To help you on your path to becoming a successful Kingdom-driven creative, I want to share a few tips that I've learned (and am still learning). These tips are directed toward those who want to integrate social media marketing.
There is no elevator to success, you have to take the stairs."
Tip 1: Understand the Purpose of Social Media. Social media is designed to help build relationships. Yes, I believe you can become profitable through use of social media, but recognize that social media is about being social, it's about RELATIONSHIPS before profit. If you fail to understand this you will find yourself becoming very frustrated and discouraged.
Tip 2: Know Your Audience. Who are you trying to target? Where do they live? What interests them? As you engage with your audience, it is essential that you concentrate on the needs, wants, and desires of your target audience. Your target audience is your tribe, it is who you serve and who you are trying to reach. SIDE NOTE: Do realize that social media has a drawing affect, but don't let that stop you. Trolls will come and trolls will go, but knowing your tribe enables you to stay focused.
Tip 3: Be Committed. Your tribe depends on you to be consistent, committed, and dedicated to your assignment and to them. Remember social media is about RELATIONSHIPS. It is disappointing to interact with someone who is there one minute and gone the next. And, if a person is insincere or lacks integrity it will manifest. Be committed and avoid inconsistency. Use social media to work toward building stable, long-term relationships and watch how quickly your tribe grows and your ability to prosper.